Key Account Management


Not all clients are created equal and when managing your relationships with them you will have to determine which ones you want to dedicate more time to than others. The selection of clients for your Key Account programme will depend on a number of factors. It can be profitability, it can be kudos associated with their brand, it can be the huge potential future work, or it can be their loyalty and being a key referrer for other clients.

Once you have decided who warrants special attention a programme needs to be created. We can help you set the up the appropriate systems for your client base that improves relationships but does not overburden your fee earners.