Team Members

Susanne Pugsley

Susanne Pugsley

Consultant and Founder

Susanne started Pugsley Sidwell Business Development  or PSBD in 2009.

She is passionate about BD in the legal sector but also extends her range to all professional services.  She has worked in house as BD and Marketing Director and externally as consultant and coach, predominantly for over 20 years. She is a change manager and has helped many firms and individual partners in both the law and accountancy realise their brand and business development goals.

Matt Baldwin

Matt Baldwin

Public Relations

Matt is a co-founder of Coast Communications. With more than 25 years’ experience in the professional services sector, he brings strategic insight and guides on tactical implementation on all aspects of media relations and communications across the legal, accounting, consulting and property sectors. He works alongside firms on thought leadership and content programmes, and is an experienced crisis communications and litigation support adviser, a former national newspaper reporter, and past editor of the Professional Services Marketing Group magazine.

Matt has worked closely with PSBD for the last decade and provided excellent PR and comms support for our clients.

Peter Byre

Peter Byre

Digital Marketing

Peter is the founder of Digital Whiskey and brings nearly 20 years’ experience of providing advisory services to firms on how marketing technology can support their digital initiatives.

He wants to help professional services firms apply the rigour and creativity of consumer brand marketing and deliver recognisable value back to the business. The professions are changing and Peter’s ambition is for Digital marketing central part of the evolution of change in Professional Services BD & Marketing.

Peter has worked closely with PSBD for over a decade and brings fantastic digital insight to our clients.

Richard Silbermann

Richard Silbermann

Brand Design

Richard founded Brand Remedy in 1985 and brings a wealth of creative and commercial expertise to all branding and design projects.

With experience in B2B branding which has covered significant work in professional services, real estate, financial services and the public sector, Richard combines his understanding of branding with a thorough knowledge of the design process, both strategic and creative.

Working at an executive level to implement brand strategy and ensure the timely delivery of major projects enables Richard to build genuine, long-term relationships with clients.

Richard has worked closely with PSBD to create new brands and refresh existing ones. His understanding of the professional services market is a superb asset to our clients.