Sales is a word seldom heard in the professional services sector as most feel that they offer services to their clients rather than sell products to customers. However sales is essentially just another name for business development and over the last decade the lines have blurred substantially between what constitutes a product and a service and client expectations as a consumer of legal or accountancy services have risen steeply.
Many lawyers and accountants simply want to deliver their technical services and not have to get involved with business development however it is the most basic rule of supply and demand that unless demand is created for your services there will be no need to supply them.
Business development is the method by which you take contacts that you have attracted through your marketing and communications endeavors and convert them into valuable clients. PSBD can help you create or streamline your processes and tools and ensure you get the best return on investment for your efforts.